Lots of Google news has come out recently. Here is a round up of some information that is very relevant for local businesses.
Penguin 2.0 Coming Soon
Get ready folks! When Google says this is going to be bigger than Penguin and Panda, that means that search is about to change big time.
By the way, check out the tee shirt Matt has on in the video…Firefox in grey-scale! (geek humor at its best) Also, extra points if you know where Fes is in the map behind Matt without having to look it up.
Google Local: How to Compete from the Suburbs
This is a question I have been asked countless times over the years. It goes something like this:
my business address is located in [insert suburb name] but I do most of my business in [insert city name]. How can I rank well in Google local results for that search term?
By definition, the person asking this question is running a “Service Area Business” or SAB. Mike Blumenthal, the undisputed king of all things Google local related, published a great blog on how a local business can compete in a city from a suburban office location. This is a fundamental tactic that should be employed by all SABs.
The Stars are Back
Google has seen the error of its ways and has repented! They are getting rid of that crazy 30 point rating scale and bringing back the 5-Star rating system that we are all familiar with.
And to think, I was just figuring out what a “19″ out of “30″ actually meant.
Call Tracking: Don’t Do It
Another winner from Mike Blumenthal on the use of call tracking phone numbers. If this doesn’t get you to STOP USING CALL TRACKING NUMBERS, nothing will.