Local Marketing Blog
Local Marketing Blog
Local Marketing Blog

3 Tips for Featuring Customer Reviews on your Homepage

When it comes to Internet marketing, the basic objectives are still traffic and conversion. That means drawing visitors to your website and converting those vis...

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Popping the Question: Tips for getting reviews

Asking for Reviews is crucial for today’s small business owners.  In fact, your customers expect to be asked. But how do you go about it? It shouldn’t b...

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How Google Places Adds/Edits Locations

In the last few weeks, we have been asked by several clients about the process Google uses to create (and edit) Google Place page records.  As a trusted and st...

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Harnessing the Wisdom of Crowds

Unlike Web 1.0 which was defined by owner-generated content (basic company websites), Web 2.0 is defined by user-generated content. Consider the popularity of F...

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New Google Feature Pulls Keywords from Reviews

Yesterday afternoon, Google announced that it is now pulling descriptive words from reviews and other online sources and displaying them in the results of Goo...

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Some Negative Reviews are Marketing Gold

If you can't see the video above, here is the link....

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How to Get More Referral Business

Referrals from the (good?) old days: Friend 1: "Do you know a good {insert industry name}?" Friend 2: "Check out Acme." Friend 1: (Later that day, looks up A...

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Rich Snippets, Search Monkey, Tiles…What??

In September 2010, Google announced that it would support Rich Snippets which allow web sites owners to tell search engines about particular types of informatio...

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What Does 5-star Really Mean?

Ask a business with 5-star reviews what makes them a 5-star company and they may give you any list of answers: clean waiting area, good customer service, warran...

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