Asking for Reviews is crucial for today’s small business owners. In fact, your customers expect to be asked. But how do you go about it?
It shouldn’t be awkward or uncomfortable to ask your customers to review your business. If it is, you’re probably asking the wrong customers. That said, there is definitely a time and a place to invite your customers to review you. Keeping the process as simple as possible is key because even your best customers won’t write you a review if they have to jump through hoops and search for the tools to do it.
1) Immediately after service is performed, when the experience is fresh for the customer and they are eager to provide feedback.
2) In a follow-up call or email to the customer (with an invoice or report on the work performed) to confirm that they are satisfied with the job.
1) Phone call or email invitation. Have a third-party reviews company call on your behalf and transcribe a brief phone review with your customers OR send an email invitation to your customers, inviting them to write a review online. Consumers often prefer to talk to a third party or fill out a third party-hosted review form because it reassures them that they can be honest and that your reviews are authentic and credible.
2) Comment Card that customers can fill out and return to a third-party reviews company. You can hand these out on the job site, in your office/shop, or mail them to customers. Provide options for returning the card (email, fax, or standard mail) and be specific about what information is required (email address, first name, etc.).
3) A button that links to a third-party reviews website where people can read and write reviews for your business. Consider installing this button on your website, landing pages, emails, and other online marketing channels.
4) A message on your blog, Facebook page, and Twitter profile, announcing your desire for client feedback. Provide a link that people can click on to read reviews and submit one.
Do you have any strategies for asking for reviews? Please share!