In his article titled, “5 Types of Content That Every Business Must Employ,” John Jantsch of Duct Tape Marketing mentions reviews as a form of content that can help businesses build trust with prospects. He also accurately mentions that reviews not only help to convert prospects to customers, but that reviews can help prospects find your business in the first place.
While some of the recommendations in the article aren’t appropriate for small businesses (such as surveys and white papers), we are glad to see that reviews made the top of the list. Third-party reviews provide great online content that can automatically populate your webpage and social media pages without requiring a large financial or time commitment.
Businesses that leave their online reputation in the hands of review sites, without a system for getting/soliciting reviews, are doing themselves a great disservice. The business owner is gambling the company’s reputation and hoping that a negative review doesn’t pop up largely because they don’t have time for marketing, social media or website maintenance.
Reputation management is becoming an imperative and solutions like Customer Lobby make it easy even for small businesses where the owner is the practitioner. For as little as 15-minutes a month, business owners can protect their brand while driving more website traffic and increasing sales from referral business. Small business owners are busy…now they can spend less time attracting customers and more time taking care of them.