Google was asked to testify in a Senate Judiciary hearing that is looking into its possible anti-competitive practices. Although the substance of the charge is
interesting (and I think mostly undeserved), a rare piece of data from the Googleplex was released that is very telling for local businesses.
From Google’s website (bold inserted by me):
” In fact, most of the click traffic (roughly two-thirds of clicks) from our local search result pages goes directly to small business websites, and review sites make up the next largest percentage (about a quarter of clicks). Less than 10% of clicks from our local results page go to Google Place Pages.”
WHAT?? Google said that, although optimizing your Google place page is important so your business shows up on the search results, your Place page (and your Google reviews!) are 2.5 times less likely to get clicked on than your reviews from Customer Lobby.