Potential Customers Prefer Email Marketing

April 19, 2012 By Ted Paff

In a previous post, I noted 5 reasons to build a customer email list.

Communicating with your customers via email is important because:

  1. Repeat customers matter – Email reminders are one of the most effective ways to drive repeat business.
  2. Referral customers matter – The most impactful way to get more referrals is to periodically ask your customers… via email.
  3. While you are working on capturing more market share, so are your competitors.  That means they are working to take your customers.  Periodically emailing your customers reminds them that they are your customers.
New data from the folks at eMarketer shows that, of all of the digital forms of communication that you can have with your customers, they prefer email.


Already have email addresses of your customers?  It takes less than 5 minutes to set up your Customer Lobby account to automatically send your referral request emails and customer retention/reminder emails.

Need to build an email list of your customers?  Call our member services team for how we can help!!

In part 2 of this post, I will share some thoughts on what to say in your email marketing.  Stay tuned!!

One Response to “Potential Customers Prefer Email Marketing”

  1. Email Marketing Tips » Blog Archive » Email Marketing Tips for Local Businesses | Reviews and …

    […] have written quite a bit about email marketing for 2 main reasons: First, as demonstrated in this survey, email remains the channel through which most customers prefer to communicate with the businesses […]

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