Local Marketing Blog
Local Marketing Blog
Local Marketing Blog

Potential Customers Prefer Email Marketing

In a previous post, I noted 5 reasons to build a customer email list.

Communicating with your customers via email is important because:

  1. Repeat customers matter – Email reminders are one of the most effective ways to drive repeat business.
  2. Referral customers matter – The most impactful way to get more referrals is to periodically ask your customers… via email.
  3. While you are working on capturing more market share, so are your competitors.  That means they are working to take your customers.  Periodically emailing your customers reminds them that they are your customers.
New data from the folks at eMarketer shows that, of all of the digital forms of communication that you can have with your customers, they prefer email.


Already have email addresses of your customers?  It takes less than 5 minutes to set up your Customer Lobby account to automatically send your referral request emails and customer retention/reminder emails.

Need to build an email list of your customers?  Call our member services team for how we can help!!

In part 2 of this post, I will share some thoughts on what to say in your email marketing.  Stay tuned!!


Notify me of followup comments via e-mail