Local Marketing Blog
Local Marketing Blog
Local Marketing Blog

Reviews for Ratings or Content?

I often speak with internet marketers who focus solely on getting reviews for the sake of the rating. Whether it be the Zagat-styled number rating displayed wit...

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Review Systems: Ask or Wait?

A few weeks ago, Google launched an aggressive filter of reviews that are displayed for businesses.  The filter is designed to eliminate fake reviews using a v...

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Example Response III: Show not Tell

A few months back, I began a series of posts in which I feature and break down actual responses that business owners have published alongside their customer rev...

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New Data: Majority Will Not Write Online Reviews

Using Google's Consumer Survey tool, we created a survey to learn about consumers' views of submitting online reviews. No Wonder Getting Reviews is Hard When ...

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Drip Marketing Ideas for Local Businesses

Staying top-of-mind is key to ensuring repeat and referral business and drip marketing is one of the best ways to achieve that aim. “Drip marketing” may sou...

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