Do you feel like it is hard to get Google reviews? You are not alone. Hundreds of thousands of local businesses would like to get more Google reviews but find it hard to do so.
Here are 3 reasons why Google reviews are tough to get:
With Google’s recent change to Google+Local, one of the new review policies that was rolled out is a requirement for reviewers to disclose their first and last names publicly. In addition, reviewers must create a Google+ personal profile prior to writing a review. The review then links back to their personal Google+ profile.
We have talked to a lot of potential reviewers who want anonymity. Disclosing their first and last name scares some people away from writing a review.
A couple of months ago, Google began using an aggressive new review filter in an attempt to reduce the amount of fake reviews that were showing up. The downside of this new filter is that it is also eliminating lots of valid reviews. A quick look in the Google Groups finds hundreds of complaints on multiple threads.
Not How Customers Want to Communicate
By and large, your customer wants to communicate with you via email, on the phone or on Facebook…not on Google+.
What to do?
Ask for reviews. Ask for reviews. Ask for reviews. At some level, you can win by simply treating the problem as a numbers game.
Want a more elegant solution? Use Customer Lobby and enable our Smart Invite function!