Most places on the web on which consumers can leave reviews require those consumers to go through the process of creating accounts to leave a review. In fact, less than 40% of the customers of a typical local business have an account from which they could write a review online.
Local business often want to build their review count on Google Plus. Some local businesses ask many of their customers to write a review for them on Google. But the experience for the vast majority of those customers is terrible.
The vast majority of the internet-using population does not have a Google Plus account. So if they get all the way to the point of being willing to write you a review and actually go to your Google Plus page and click here:
This is what they get:
Would you complete the form? Very few customers are willing to go through the hassle of creating a new Google/Yelp/etc. account simply to write a review of your business.
Inviting all of your customers to write a review on Google is like saying you want to direct the majority of your customers to have a failed experience. Create a solution to enable 100% of your customers to write a review for you.
Customer Lobby also makes it easy to enable 100% of a business’ customers to leave a review. When you use our review invitation tool, we already know who your customer is and they do not need to create an account.
The result: more reviews in more places more often.