Local Marketing Blog
Local Marketing Blog
Local Marketing Blog

Local Search Ranking Factors 2013

We should all thank David Mihm for creating and publishing yet another annual edition of The Local Search Ranking Factors. This survey compiles the opinions of some of the top local SEO experts to provide the local search community with a wealth of valuable insight.search1

Although this year was full of changes in local search, these findings show little change in the ranking factors Google uses to determine local search results. The findings show Reviews Signals (Review quantity, Review velocity, Review diversity, ect.) remain in the top five for general ranking factors.

So, if you are taking a proactive approach to online customer reviews generation for your business, take a moment to pat yourself on the back.

Here are just some of the reviews specific ranking factors that made the list of foundational ranking factors and competitive difference makers.

Foundational Ranking Factors

Quantity of Native Google Places Reviews (w/text)
Quantity of Third-Party Traditional Reviews
Product/Service Keywords in Reviews
Diversity of third-party sites on which reviews are present
High Numerical Third-Party Ratings (e.g. 4-5)

Competitive Difference Makers

Quantity of native Google Places reviews (w/text)
Quantity of third-party traditional reviews
Product/service keywords in reviews
Overall velocity of reviews (Native + Third-Party)
Diversity of third-party sites on which reviews are present

Don’t spend another day in the dark. Check out the survey results in their entirety, and see the light.


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