Shhhhh….. don’t tell anyone but we are running a test and you may be one of the test subjects.
A few months ago, David Mihm asked me why a customer would ever terminate their service with Customer Lobby. I replied that the second biggest reason (after credit card failures) is that they didn’t understand to value of our service. David was a little surprised and asked me about our process of educating our members after the initial sale as to what we are doing for them. Well, lets just say that I think we can do a lot better in that regard (stay tuned for a major upgrade for our members that we will release in a few months).
Without seeing any of our data, David suggested that the search engine optimization (SEO) impacts alone made our service a great value for local businesses. We have always known that but have never had hard data to quantify the impact. Because David literally wrote the book on local search optimization, I was interested to test it. So we are!
We have known (and our clients have as well) that our reviews pages optimize very well for branded search terms. Branded search is when someone uses a search engine to look up the name of a particular business. Non-branded search is when someone uses a search engine to look up a particular industry. An example:
Typically, our clients Customer Lobby review page is a top 5 search result for a branded search.
But what about the impact of Customer Lobby on non-branded search? We started collecting the data a few of months ago to answer that question.
It is way too early to say what the results are going to be. We are less than 10% complete with our test. But here are some preliminary results:
Wow! That is a huge impact in just a couple of weeks. We are not surprised that there is no real impact in the first month as it takes Google a little while to grab the new information and feed it to its various indexes. But in weeks 4-6, a 20% increase is great.
We will keep tracking the data and periodically report on the aggregate information here. Fingers crossed, we will also be rolling that information out via a new member portal as well.