Notice something different about Google but can’t quite put your finger on it? Don’t worry, you’re not losing it.
Google redesigned their search engine results pages, and while some of the changes are fairly nuanced, and thereby forcing half the Internet users in the world to do a double-take, the changes made to paid search results are significant.
Paid search results are the ads that appear at the top and along the right side of the organic search results. Up to now, those ads were enclosed in a shaded area that visually distinguished them from organic results. Not anymore:
Obviously, the ads on the right of the page are not going to be mistaken for anything else, but the ads up top look a lot like organic results and Google is stacking as many as three together, which pushes the organic results further down the page.
This means, local pack results will be well below the fold in some instances.