Local Marketing Blog
Local Marketing Blog
Local Marketing Blog

Moving? Don’t Forget to Tell Google.

Google needs your help. You see, they have been preoccupied with building robot cars and fixing the typography in their logo. So, you'll have to excuse them f...

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“57 Channels (And Nothin’ On)”: Bruce Springsteen Sings Critical Consumer Psychology

Even if you're not familiar with Springsteen's 1992 hit, I'll wager you can relate to the fascinating phenomenon of the "paradox of choice", so-named in psychol...

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First Negative Review From a Customer

We just got our first negative review from a (paying) customer.  Bummer! But having written about how to deal with negative reviews, I get the chance to eat...

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Local University Seminar: My Takeaways

  Last week,  Local University, a comprehensive seminar on local marketing, came to Silicon Valley, and the Customer Lobby member services team took...

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Review Strategy: Start With What You Have

First, the basics: Online reviews impact your business.  Your prospects look for reviews in each of the several phases of the purchase funnel.  Your current ...

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