Local Marketing Blog
Local Marketing Blog
Local Marketing Blog

Innovator’s Dilemma

In 1997, Clayton Christensen wrote a book that coined the term "innovator's dilemma". In his book, he described how industry-leading companies eventually fal...

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Reading on the Web: The Exception to the Rule

  From neuroscientists to UX designers, the consensus is clear: No one reads on the web. In fact, according to Tony Haile of Chartbeat, a web analyt...

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“About Us” Reads, Solid Leads: Part II of How to Capture Your Online Audience

Hello and welcome back to "How to Capture Your Online Audience". I mentioned in my last post on website content clarity that this topic would be extended...

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Email vs. Direct Mail: 3 Reasons Why This is the Wrong Question

Since the mid-1980s when marketers discovered that email is a low cost and scalable way of marketing, businesses have asked the question: should I do email mark...

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Lessons from Comcast: Service Matters

  I'm a little late to the dance, but by now you've probably read about and possibly heard the viral audio recording of a Comcast subscriber's nightma...

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