Local Marketing Blog
Local Marketing Blog
Local Marketing Blog

Google Announcement: Mobile Wins

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Businesses need to make mobile engagement easy for their customers. This isn’t necessarily shocking news in today’s market, but leave it to Internet giant Google to make the big waves with its recent announcement:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

In other words, mobile is winning and is about to create noticeable change in the landscape of Google Search results.

So, What Should You Do?

Be ready on April 21st by making sure your business’s online reputation is as mobile-friendly as possible. This is a good move for local business owners far beyond April. By this time last year, 58% of adults in the U.S. used smartphones (42% for tablet computers), and user growth isn’t showing any signs of slowing down.

Tools

Check how your business’s site looks on mobile devices with Google Developers’ help, here.

Mobile friendly test

If your results indicate it’s time for a website makeover, you can find more helpful information on getting started from Google Developers on this page  – including how to find the right developer if you want to use that option.

For Customer Lobby Subscribers, Get More…

REVIEWS: Capture reviews from 100% of  your happy customers with your mobile-friendliness. Customer Lobby has released a new app that lets you or your staff get reviews on-site and face-to-face with customers who want to give back for great service.

Download the app here (iOS) or here (Android) if you’re a Plus account holder or higher. If you aren’t yet, get in touch with us to learn more!

OPTIMIZATION: Your Customer Lobby account dashboard shows you where traffic to your page is coming from, broken down by source. Anything over 20% coming from Google is great because it means your business is dominating Google Search results.

Consistently updated customer review content is still imperative to a competitive ranking on Google. Each review Customer Lobby gets for your business has a unique URL and is verified by Google for stronger ranking. Plus, we publish each review to 15 major directories to boost your business’s listings even more.

If you’re already a member, visit Reviews – Dashboard in your account for a real-time look at how your reviews are doing on Google.

google check

(screenshot)

REACH: We have a new product specifically designed for local businesses. We know every business is different, and there’s no one-size-fits-all optimized solution for reaching out to your current/repeat customers.

Our new product is a set it – forget it tool that helps you reach your current customers smarter.

We look at your data to predict which customers are most likely to need your service again soon. Then we send a series of customizable postcards and emails with the look and feel of your business.

Postcards for email

From there, we show you which customers come back and  how much money they spend for trackable, guaranteed results month after month. Get in touch to see what we’re doing for business owners and how it’s unique to what you may be trying right now.

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