Social media sites have been rolling out with new features and partnerships lately that can really have a positive impact on your outreach to customers. Facebook now allows you to embed videos on other sides without the need of third-party plug-ins or services. This is great news if your video marketing is primarily through Facebook’s platform. Twitter and Google are also working together in putting tweets live in Google search results. This is something to look out for if you use Twitter for content marketing but also to manage your brand reputation (see what customers say about you). The lesson here is to be vigilant. Stay on top of what these sites have to offer and you can stay ahead of the competition.
Create a Mobile App
If you really want to get ahead of the competition, you can make your own mobile app. It can be an expensive and difficult process but customers are more comfortable navigating an app rather than a mobile site for shopping. I personally use an app to navigate not only Amazon and Ebay but clothing retailers as well like DSW and Modcloth. All have fine mobile sites but an app has an ease of use and customer service aspect that’s tough to beat. You can utilize an app for scheduling and customer service-related inquiries as well as setting reminders for customers to return when service is needed again. It’s definitely something to consider as it’s not something most local businesses are utilizing yet.
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