One of my biggest roles as an account manager at Customer Lobby is making sure our clients get as many new customers as possible with their online representation. If you have a website for your business, this is the central online representative of your company and brand. The good news is that your website does not need to win design awards–it just needs to be functional. Here are a few things to consider and mistakes to avoid in ensuring your future leads have a good experience navigating your website.
This is a basic mistake found on many websites that screams of neglect. Having links that go nowhere or to pages that are still filled with its prescribed Latin filler can frustrate visitors to your website. Broken links can also negatively affect your ranking on sites like Google and Bing. The good news is that there are a ton of free tools available that can check for broken links for you. When installing a new theme, make sure you take a thorough tour around your site to make sure all the pages are formatted properly.
Yes, there is such a thing. Your website has so many fun animations, crazy fonts, and hi-res images that people have no idea where they even are. That layout that makes your website look like a magazine sure is fun but the average consumer looking for plumbing services are not going to know what’s going on. You want your brand to be memorable but…for the right reasons. When choosing a theme, remember that less is more. You want to wow consumers with how easy it is get around your website. The website is for their needs, not yours.
If you’re a storefront, how can customers contact you? Is a phone number or contact form prominent? If you’re a Customer Lobby customer, we have a nifty little Appointment widget where people coming to scope out your site and request appointments with your business. You can see it here on the website of Eco Choice Carpet Cleaning who has it prominently on their landing page above the fold. Your phone number, ways to contact you, and any sort of Call to Action should be in an eye-catching position.
As I mentioned above, the main objective of a business’s website is to provide information to the consumer. You are selling some type of service and they are considering your business for those exact services. Your website is the doorway to the doorway of your shop and any time spent to ensure it’s clean and clear as possible is time well spent.