Both luckily and unfortunately for small business owners, there are a lot of options for going about local marketing. The upside is that you can find almost any product or strategy to fit your business specifically. The downside is that there are so many options so it’s easy to misunderstand the goal of the product you’ve signed up for.
Your marketing strategy should fit the specific business you’re in, which sounds obvious but I get questions from our clients about other review or advertising products that all sound similar but don’t necessarily do the same thing.
Over the past couple of days, we at Customer Lobby have fielded some questions from clients about how to integrate us in their Google Adwords campaigns. Google has a list of trusted third-party review companies it will allow you to provide an extension for. These review sites, however, will come from reviews specifically designated for seller and product ratings, not the customer testimonials our clients want there. This kind of misconception is common and completely understandable.
If you run a business that is service-oriented like plumbing, auto repair, or carpet cleaning, you’ll want a marketing strategy that advertises the service you provide. Unless you are selling products or moving into an eCommerce model, you may not find Google Adwords appropriate or useful in those endeavors.
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