You’ve just finished a job for a customer. It’s perfect. You’re tickled pink by the way it turned out. As you show your favorite customer your work with pride, you notice a certain disgruntled look. Oh no. Somehow this is not what they were expecting. You just became the newest victim of Miscommunication (and so did your customer!).
It’s tough to be misunderstood. And it’s even worse when it’s a customer you care about. In difficult or important moments, how can you be sure you are communicating effectively? One great way to make sure your customer understands you is to target their learning style.
Most people learn best using one of 3 learning styles. Make sure to use all 3 styles when communicating with customers. That way no matter what learning style someone has, you can ensure they understand your service.
Tip: Consider using diagrams, bullet points of information, and written descriptions of services to target your visual learners. In online communications try to include images to engage the visual learner’s interest.
Tip: Don’t just hand out a pamphlet. Make sure you have a well thought out script to describe what you are doing. This way an auditory learner can hear you talk about your product. On your website try to include videos to target auditory learners.
Tip: Consider bringing along parts or samples directly related to the job you are going to do for your customer. This way kinesthetic learners will be able to easily understand what you are planning for service.
Even though we tend towards one dominant learning style, having all 3 styles in communication benefits everyone. Why? Because most people need a few passes before they truly understand a new concept. Targeting 3 learning styles means that you are also communicating the information multiple times. This decreases the likelihood of misunderstanding. Which increases customer delight.
Remember, as a service business you have expert and valued knowledge in an area your average customer knows little about. But they would love to learn. Be an educator. Take the time to figure out ways to communicate effectively with your customers. Not only will they value your effort to communicate, they will gain new appreciation for the work you do. Sounds, looks, and feels like a win-win.