SEO. Three letters that induce varying degrees of excitement, loathing, fear, hope, and complete confusion. Almost all service businesses know that they need some type of SEO (search engine optimization) strategy for today’s internet-driven world. However, deciding how to approach this subject, filled with so many voices and varying opinions, can be daunting.
With this in mind, we’ve collected 5 articles that do a great job of laying out some awesome SEO strategies. Some are more technical than others, so each article has a synopsis to give you an idea of where you want to start. Hopefully this will shed some light on a subject so often veiled in uncertainty.
Often as a small to medium sized business owner (or marketer), you juggle too many plates to really have time to focus on a company blog. But you do want to have content available for your customers. If that’s you, start here.
This post does a great job of simply and quickly outlining some great steps for you to follow. Focus on small wins first – it will eventually snowball into larger strategies.
While the title of this post is a little misleading (it will probably take longer than the promised 5 days), it’s still golden advice. If you are serious about increasing your visibility online, read and apply everything in this article.
What!? It says right in the title, “without SEO.” I know. But this blog focuses on driving more traffic to your company, which is the reason you are interested in SEO at all.
If you have a company blog already, but you can’t seem to build interest or followers, this is the post for you. In 3 clearly outlined steps, with incremental steps in between, Anil Agarwal lays out how to squeeze the most out of your content.
SEO experts frequently talk about the importance of listings in Local Business Directories. But which ones? And how worth it are they? Kristi Hines on Moz Blog will tell you.
This comprehensive article uses videos, text, and fun images to get you up to speed on all things SEO. Anyone, beginner or veteran, will find something beneficial in exploring this choose-your-own-adventure style article. Just don’t get lost!
The internet abounds with information about SEO. Hopefully these articles will give you a solid understanding of how to up your SEO game without getting blacklisted.
P.S. If you’ve ever thought – “What’s the deal with long-tail keywords?” – check out our blog post clarifying the strategy behind using long-tail keywords for your business.