Sometimes we all need reminders about why customer satisfaction matters, and how to achieve it. Here are 5 articles that give some great advice and insight into consumer behavior.
This article, by Minda Zetlin, outlines some common mistakes business owners make regarding customer service – and how to avoid them. A quick read, it serves as a good check-in for anyone interfacing with customers.
If you don’t yet understand your USP (Unique Sales Proposition) or are not sure why you would need one, read this. Info Entrepreneurs does a great job outlining what information you should already know about your target market. If you can’t answer these questions about your customers, it’s also a great roadmap for getting up to speed.
If the thought of Millennial Consumers sends you into conniption fits, perhaps you should read this article. Micah Solomon thoughtfully looks at how the average Millennial spends and has surprisingly positive things to say about the generation that usually gets slammed as being selfie-obsessed and ego-maniacal.
While this article from Jeanne Hopkins is a little old (2011 feels ancient in internet terms and recent for everything else), it has some great nuggets of truth. Keep this article in mind when planning to release a new product or service – or when changing how you currently do business.
We ask your customers to review you on a daily basis. These are the traits our team hears about over and over when receiving a glowing review. Many of them are obvious, but it’s important to be reminded about what customers truly want from a local service business.
Dealing with customers will always be demanding, difficult, and sometimes downright confusing. However, with great strategies in place it will also be rewarding. Don’t we all love seeing our customers smile? We do.