Local Marketing Blog
Local Marketing Blog
Local Marketing Blog

Ted Paff

70 Post Seen online 7 months ago

Amazon Will Win

Lots of companies want to help local service businesses get leads that turn into customers.  Google, Yelp, Facebook...they a

New Google Review?

How would you know if you had a new Google review? [caption id="" align="aligncenter" width="398"] Google My Business App

How to Reduce Customer Churn

I went to a conference a couple of weeks ago at which Sharon Rowlands, the new CEO of ReachLocal, mentioned that the average

How to Fix a Bad Review

First, let's cover some basics: Any company that tells you they can remove negative reviews from Google or Yelp or ...(ad

Innovator’s Dilemma

In 1997, Clayton Christensen wrote a book that coined the term "innovator's dilemma". In his book, he described how indust

Email vs. Direct Mail: 3 Reasons Why This is the Wrong Question

Since the mid-1980s when marketers discovered that email is a low cost and scalable way of marketing, businesses have asked t

Negative Reviews: How to Handle Stalkers

I have written and spoken extensively about how to handle negative reviews in the past.   I continue to believe the basic ad

Local Business Survival in Age of Marketplaces

There is a new threat on the horizon for local businesses: online marketplaces for local services. Online Marketplace fo

It’s Not Rocket Science, It’s Just Work

The CEO of another software company reached out to me this past week and, in describing what he does (and to some extent, wha

First Negative Review From a Customer

We just got our first negative review from a (paying) customer.  Bummer! But having written about how to deal with negati