General Marketing – Page 2 – Local Marketing Blog

Picture Superiority Effect: Let’s look at Direct Mail

Brinda Lee Customer MarketingGeneral Marketing

If your customers are anything like me, or you, their email inbox overflows with offers, reminders, or discounts from a variety of businesses. I open some of th...

One Size Does Not Fit All: Choose Marketing That Fits You

Jasmine Reynolds General Marketing

Both luckily and unfortunately for small business owners, there are a lot of options for going about local marketing. The upside is that you can find almost a...

How to Get The Most Out of Email Marketing

Jasmine Reynolds Customer MarketingGeneral Marketing

Recently, I've encountered more and more small business owners who do not collect emails from their customers. That is a big mistake! You are missing out on a...

Easy Website Tweaks To Capture More Leads

Jasmine Reynolds General MarketingLocal SEO

One of my biggest roles as an account manager at Customer Lobby is making sure our clients get as many new customers as possible with their online representat...

How to Exceed Mobile Readiness to Mobile Superiority

Jasmine Reynolds General MarketingSocial Media

Google's algorithm update intended to reward "mobile-ready" sites is right around the corner and we've covered how to ensure that your site doesn't get pena...

Google Advises Local Businesses

Brinda Lee General MarketingLocal SEO

Earlier this month, Google released a series of instructional videos to help local businesses "build an online presence." And, they're pretty good. ...

Reading on the Web: The Exception to the Rule

Brinda Lee General MarketingReviews & Reputation

From neuroscientists to UX designers, the consensus is clear: No one reads on the web. In fact, according to Tony Haile of Chartbeat, a web analyt...

Free, Awesome Thing: Email Marketing Edition

Brinda Lee Business TipsGeneral Marketing

You know those ads on the Google Search results page? Well, they make Google a ton of money. So much so, Google can afford to devote incredible development re...

Local Business Survival in Age of Marketplaces

Ted Paff Customer MarketingGeneral Marketing

There is a new threat on the horizon for local businesses: online marketplaces for local services. Online Marketplace for Local Services These new marketp...

Local University Seminar: My Takeaways

Brinda Lee General MarketingLocal SEO

Last week, Local University, a comprehensive seminar on local marketing, came to Silicon Valley, and the Customer Lobby member services team took...