Local Marketing Blog
Local Marketing Blog
Local Marketing Blog

Reviews for Ratings or Content?

I often speak with internet marketers who focus solely on getting reviews for the sake of the rating. Whether it be the Zagat-styled number rating displayed wit...

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Email Marketing: What to Write

In part 1 of this post, I shared some data on one of the best ways to market online.  Although its been around for a while, 68% of internet users have a positi...

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Marketing Strategies for Summer Downtime

For many small businesses, summer can be a slow time with clientele out of town or if your work is seasonal. However, this does not mean that you should let you...

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Marketing Advice for Small Businesses

Many small businesses are cutting back on marketing as a result of the economy. Are you one of them? Marketing becomes even more critical in a down economy. ...

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How to Get Started with Referral Marketing

We’ve blogged about the importance of referral marketing and strategies for getting the most out of a referral campaign. We know that the idea of creating a r...

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Automated Service Reminders For Local Businesses

Today, most businesses, even local businesses, understand the value of email marketing. Constant Contact, the leader in the space, is a public company with more...

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Proof Reviews Bring New Customers

Customer Lobby conducted a study to measure the impact of customer reviews on capturing new clients. The study was conducted with Yodle, Inc., an Internet ma...

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10 Things Learned about Reviews on Vacation

This summer, I had the opportunity to take a “once –in-a-lifetime” (I hope not) vacation to Africa.  Although I could be accused of confirmation bias, th...

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3 Tips for Featuring Customer Reviews on your Homepage

When it comes to Internet marketing, the basic objectives are still traffic and conversion. That means drawing visitors to your website and converting those vis...

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