Local Marketing Blog
Local Marketing Blog
Local Marketing Blog

3 Ways to Turn an Old Taboo Into Your New Marketing Treasure

  Think of a word that rhymes with "complicit" and can have a rather negative connotation. Okay, here's a visual hint: Here's Johnny on your d...

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New Google Review?

How would you know if you had a new Google review? [caption id="" align="aligncenter" width="398"] Google My Business App on Android (iOS coming soon!)[/capt...

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How to Fix a Bad Review

First, let's cover some basics: Any company that tells you they can remove negative reviews from Google or Yelp or ...(add the name of any other reputable r...

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Reading on the Web: The Exception to the Rule

  From neuroscientists to UX designers, the consensus is clear: No one reads on the web. In fact, according to Tony Haile of Chartbeat, a web analyt...

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It’s Not Rocket Science, It’s Just Work

The CEO of another software company reached out to me this past week and, in describing what he does (and to some extent, what we do), he noted, "it's not rocke...

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Weather Affects Reviews

According to a recent study of 1.1 million restaurant reviews spanning a decade, bad weather is a predictor of negative reviews. The study, which was reported...

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New Survey: Reviews and Local SEO

Local SEOs represent the number one re-seller of Customer Lobby for two main reasons: 1. Reviews drive actual sales, and 2. Reviews confer a meaningful Google s...

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How to Say “Thank You” for a Review.

  The science of publishing a response to a negative review has been a major theme of this blog. I have written about the unique branding opportuni...

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Impact of Reviews on Non-Branded Search

Shhhhh..... don't tell anyone but we are running a test and you may be one of the test subjects. A few months ago, David Mihm asked me why a customer would e...

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Inspire or Incent?

The demand for customer reviews has led some enterprising businesses owners and marketers to offer incentives to would-be reviewers. Whether it's a gift car...

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