Local Marketing Blog
Local Marketing Blog
Local Marketing Blog

Harnessing the Wisdom of Crowds

Unlike Web 1.0 which was defined by owner-generated content (basic company websites), Web 2.0 is defined by user-generated content. Consider the popularity of F...

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New Google Feature Pulls Keywords from Reviews

Yesterday afternoon, Google announced that it is now pulling descriptive words from reviews and other online sources and displaying them in the results of Goo...

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Some Negative Reviews are Marketing Gold

If you can't see the video above, here is the link....

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How to Get More Referral Business

Referrals from the (good?) old days: Friend 1: "Do you know a good {insert industry name}?" Friend 2: "Check out Acme." Friend 1: (Later that day, looks up A...

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Rich Snippets, Search Monkey, Tiles…What??

In September 2010, Google announced that it would support Rich Snippets which allow web sites owners to tell search engines about particular types of informatio...

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What Does 5-star Really Mean?

Ask a business with 5-star reviews what makes them a 5-star company and they may give you any list of answers: clean waiting area, good customer service, warran...

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3 Reasons to Ask for Reviews

More local business owners are catching on to the importance of customer reviews. Put simply: Reviews are the most sought-after resource for anyone shopping onl...

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What Have You Learned, Dorothy?

The Tin Man: What have you learned, Dorothy? Dorothy: Well, I – I think that it – it wasn’t enough to just do good and hope that everything turns out...

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