Local Marketing Blog
Local Marketing Blog
Local Marketing Blog

Conversion Tips Local Business Websites

Local businesses are spending a lot of time and money to increase traffic to their websites, but traffic is only half the challenge. Good business websites are ...

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Getting the Most out of a Referral Campaign

Every local business owner appreciates the value of a referral. In fact, most of the small business owners I speak with actually have some standing offer for an...

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Internet Research & Customer Reviews

Internet research is now a staple component of the buying process. According to a study by the e-tailing group and Power Reviews, 50% of consumers spend 75% of ...

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Getting Started | Google Place Page

There is a tendency among some of us Internet folks to take certain knowledge for granted. In my conversations with local business owners across the United ...

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Customer Service Lessons from Steve Jobs

In the week since Steve Jobs’ passing, stories about his life and his legacy occupy the headlines. Memorable quotes and links to his most famous speeches fill...

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5 Things I learned at CEDIA EXPO 2011

Recently, I represented Customer Lobby as an exhibitor at CEDIA EXPO 2011. For the unacquainted, CEDIA is a trade association for the residential electronic...

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Respond to 1-Star Reviews to Build Affinity with Your Prospects

If you have ever received a 1-star review, you know it can be a galling experience, especially if the review is unfair or outright misrepresentative. The good n...

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What Google’s Latest Update Means for Your Reviews

Last week Google overhauled the layout for local business Place Pages, and the most significant change relates to the way third-party reviews are displayed....

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