When it comes to Internet marketing, the basic objectives are still traffic and conversion. That means drawing visitors to your website and converting those visitors into leads or, better yet, custome...

Asking for Reviews is crucial for today’s small business owners.  In fact, your customers expect to be asked. But how do you go about it? It shouldn’t be awkward or uncomfortable to ask your c...

In the last few weeks, we have been asked by several clients about the process Google uses to create (and edit) Google Place page records.  As a trusted and structured website, Customer Lobby is a so...

Unlike Web 1.0 which was defined by owner-generated content (basic company websites), Web 2.0 is defined by user-generated content. Consider the popularity of Facebook, eBay, craigslist and YouTube. T...

Yesterday afternoon, Google announced that it is now pulling descriptive words from reviews and other online sources and displaying them in the results of Google Maps searches.  In addition, these ...

If you can't see the video above, here is the link....

Referrals from the (good?) old days: Friend 1: "Do you know a good {insert industry name}?" Friend 2: "Check out Acme." Friend 1: (Later that day, looks up Acme in phone book to get phone number.) ...

In September 2010, Google announced that it would support Rich Snippets which allow web sites owners to tell search engines about particular types of information (e.g. number of reviews,  average rev...

Ask a business with 5-star reviews what makes them a 5-star company and they may give you any list of answers: clean waiting area, good customer service, warrantied work. The reality is that some comp...

More local business owners are catching on to the importance of customer reviews. Put simply: Reviews are the most sought-after resource for anyone shopping online, and increasingly consumers are turn...